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Creating Videos 2 min

Which aspect ratio should I choose?

9:16 vs 1:1 vs 16:9 — where each one wins.

9:16 vertical

TikTok, Instagram Reels, YouTube Shorts, Snapchat. Highest reach for short-form. Keep captions and key visuals in the safe central band.

1:1 square

Great for feed posts on Instagram, Facebook and LinkedIn. Works everywhere but not optimal anywhere.

16:9 widescreen

YouTube long-form, LinkedIn hero videos, embedded landing-page loops, and TV/DOOH campaigns.

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